Welcome to Own The Inbox Challenge
Learn How To Write An Engaging, Memorable & High-Converting Email Marketing Campaign In Just 5 Days
Turn signups into sales & subscribers into serious fans
In this step-by-step email copywriting challenge, you’ll get your hands on Alex’s coveted Copy Posse Email Playbook: 12 fully-customizable and proven emails that create authority, build anticipation and turn signups into sales. Plus, you’ll discover the list monetization strategies that Alex has used to help dozens of businesses execute iconic campaigns and hundreds of freelance copywriters get high-paying clients.
Email Marketing Is Not Dead, But Mediocre Messaging Is
Consumers today are savvier than ever before and can smell cookie-cutter content from a mile away.
So, in a crowded inbox of mundane notifications, promotional newsletters, and mediocre messaging…
How do you create content that stands out, sells outs and actually sounds like you?
The secret to designing a high-converting email campaign has nothing to do with how many emails you send, how big your list is, or even what type of product or service you have…
And everything to do with creating an authentic experience that makes your readers feel genuinely heard, included, and inspired by the value that you bring (yes, even when you’re selling something!)
Engaging, empathetic and effective email marketing is rooted in REAL human connection, marketing psychology and proven conversion principles.
It’s not enough to spit out a mediocre email from a ready-made template or A.I. tool…
Nah, that’s what copy-and-paste copywriters do.
If you want to own the inbox you need to know how to craft an entire email experience…
A masterful campaign that speaks to your readers’ REAL wants, needs, and desires and helps them solve a REAL problem.
All the best (and most highly-paid) copywriters are messaging mavens who know how to tell relatable stories, create emotional resonance, and build relationships…
In a way that no cheap-ass template or A.I tool ever could.
That’s what I’m here to teach you.
So no matter what new product you’re launching or irresistible offer you’re selling, if you’re ready to massively level-up your email marketing skills and create an engaging, unpredictable and authentic AF campaign – let’s do this…
In the Own The Inbox challenge, you’ll learn the proven marketing strategies you need to stand out, sell out and win the hearts and minds of your audience – in just 5 days.
3 Ways This Challenge Will Future Proof Your Email Marketing
Get Inside The Minds (& Hearts) of Your Audience
We’ll begin the Challenge by diving into the 12 most common customer archetypes. By understanding your readers’ core values, drives and desires, you’ll effortlessly create personality-filled messaging that matters.
Learn How To Think Like A Marketer
The best copywriters are marketers first. Over the course of 5 days, you’ll design your very own personalized multi-email marketing campaign that guides readers through a valuable and memorable buying experience.
Master The Medium With Proven Strategies
Inboxes can be finicky. During this Challenge, you’ll learn proven email marketing strategies, conversion triggers and best-practices that will make sure your emails actually make it to the inbox, get opened, and get clicked!
Here’s What You’ll Learn In 5 Days
DAY 1: Email With Empathy
UNDERSTANDING THE 12 CUSTOMER ARCHETYPES
Thousands of out-of-touch brands still rely on soulless templates and one-size-fits-all email marketing to (try to) make sales and connect with their audiences. That’s a hard NO here at the Posse. In this session, you’ll learn the 3 biggest email marketing mistakes to avoid at all costs, how to identify your customer’s core values, drives and desires based on 12 proven personality archetypes and the secret to planning a highly-targeted and effective email marketing campaign that oozes with empathy.
DAY 2: The Promotion Pyramid
THE 3-STEP FORMULA FOR TURNING SIGNUPS INTO SALES
Before you put pen to paper (or fingers to keys) and start writing emails, you must plan your perfect promotion. It’s not enough to know what you’re selling and to whom – as an email marketing strategist, you decide how. This is THE secret sauce that puts the most highly-paid copywriters on a level above the rest. On day 2, you’ll discover key conversion triggers, persuasion principles and objection killers PLUS the 3-step formula for turning signups into sales in a snap.
DAY 3: Rosse Email Playbook
12 EMAILS THAT CREATE AUTHORITY & ANTICIPATION
On day 3 of the Challenge, you’ll learn the email marketing strategies that work today and get your hands on the coveted Posse Email Playbook: 12 fully-customizable email frameworks that I’ve used to run countless creative marketing campaigns and execute million-dollar launches for myself and my clients. You’ll learn the goal, hook and anatomy of each email, along with when to use them and why. Then you’ll design your very own sales campaign like the email marketing boss you are!
DAY 4: Crafting The Campaign
HOW TO WRITE RAD EMAILS YOUR AUDIENCE LOVES
This is where things get FUN. On day 4, you’ll learn how to strategically craft your customer’s buying experience by writing emails that validate their struggles, encourage their dreams, and empower them to take inspired action. You’ll learn the 4 types of open loops, secrets for improving email readability and flow and how to infuse your copy with conversational charm and personality so they know there’s an awesome human on the other side.
DAY 5: Inbox Influence
HOW TO WRITE MAJORLY MAGNETIC SUBJECT LINES & CTAS
Did you know that 47% of email recipients open an email based on the subject line alone and another 24% also base it on the preview text? That’s right, it doesn’t matter how great your email is if no one’s going to read it. On day 5, you’ll learn how to write killer subject lines that will get your emails opened faster than a text from your bff – PLUS best practices to avoid the spam folder, tips for optimized formatting and how to write click-worthy CTAs.
Plus, You Will Get These Amazing Bonuses
FREE BONUS #1 CASE STUDY WITH JENNY NEAL
HOW JENNY WENT FROM $17/HOUR TO A $17,000/MONTH COPYWRITING BUSINESS
Jenny – a fun, free-spirited yogi and graduate of Copy Posse Launch Pad – lost her job in 2020 due to the pandemic. For the first time in her life, she had to go on unemployment. Lost, confused and desperate for work, Jenny found a 10/hr a week sales job selling crystals for $17/hour (that’s $680/month). Fast forward to August 2021, Jenny earned a life-changing $17,000 as a freelance copywriter. Then $19,000 the month after that, and $20,000 the month after that. In this exclusive video interview, Alex asks Jenny about her inspiring journey of unemployment to 6-figures and exactly how she built her copywriting business from scratch.
FREE BONUS #2 INTERVIEW WITH COPY POSSE LAUNCH PAD ALUMNI
WHERE ARE THEY NOW? — HOW 6 ASPIRING COPYWRITERS IGNITED THEIR BUSINESSES IN UNDER A YEAR
In this video Q&A interview with 6 graduates of Alex’s flagship copywriting coaching program — the Copy Posse Launch Pad — you’ll discover how these aspiring copywriters used the techniques and templates that they learned from the Copy Posse (including the email strategies that you’ll access in this challenge) to quit their jobs, ignite their copywriting skills from scratch & build fun, fulfilling and lucrative businesses in less than ONE YEAR.
FREE BONUS #3 OVER-THE-SHOULDER GUIDED COPYWRITING CRITIQUE
COPY HOT SEAT — WATCH AS ALEX REVIEWS 3 STUDENTS’ EMAIL CAMPAIGNS
During this video training, Alex shares her screen and lets you look over her shoulder as she reviews and critiques 3 Challengers’ email sequences. Watch from behind-the-scenes as she reveals valuable insight and simple tricks to take your emails from good to great, followed by answers to your most pressing questions when it comes to finalizing your email campaigns and putting them out into the world (for your clients or customers to fall in love with).
What You’ll Get With The Own The Inbox Challenge
- 5 x Video Trainings With Alex
- 2 x Video Q&A Recordings With Alex
- Step-by-step workbooks and exercises including the coveted Copy Posse Email Playbook
- Bonus #1: Case Study: From $17/Hour To A $17K/Month
- Bonus #2: Interview with Copy Posse Launch Pad Alumni
- Bonus #3: Email Copy Critique
- Access to the Own The Inbox Facebook Group for networking, discussions, and connecting with the Copy Posse team.
- Lifetime access to all training videos and Q&A recordings.
Since 2011, I’ve helped launch several successful brands and have proudly partnered with many of the hottest transformational authors and businesses on the planet, writing high-converting sales copy, scaling multi-million dollar brands, and crafting iconic promotional campaigns.
In 2015, I became the co-host of the Flight Club Mastermind, a $25,000/year private membership event that gathers the world’s leading internet marketing entrepreneurs to share and learn proven strategies and actionable tactics for scaling their business quickly.
After over a decade in the online marketing world, it is my conviction that connection and conversion are not mutually exclusive. Effective copywriting today must combine proven marketing principles of the past with modern-day branding and authentic storytelling.
That’s why in 2019 I launched the Copy Posse — a boutique agency, online academy, and now 180,000+ strong global crew of authentic copywriters with a passion for creating community, credibility, and conversions with nothing but powerful and precise wording.
My goal is to redefine what it means to be a copywriter and marketer today and share the techniques and strategies I’ve used to build a heart-centered 7-figure business from the ground up.
The Right Phrase Pays!